Define Your Fashion Brand -Download Chapter One (FREE)

By Jody Davis

 

 Discover the exact framework I used to build a sustainable fashion business and create a recognizable brand over 15+ years without sacrificing quality or authenticity

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About New Collection

Beyond the Hemlines is a comprehensive course for aspiring and established fashion designers who want to build a profitable, sustainable fashion business without sacrificing creativity or authenticity.
You'll learn how to define your brand identity, develop cohesive collections, master pricing and production, and cultivate a community of loyal clients who value your work all while building a business designed to last.

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In this free chapter, you'll discover:

    • How to clarify YOUR unique vision (even if you don't have all the answers yet)
    • The 3-word framework that guided every decision in my 15-year journey
    • How to define your ideal customer so specifically that your brand becomes magnetic to them
    • The 8 most common branding mistakes new designers make (and how to avoid them)
    • Why trying to appeal to "everyone" is actually killing your business
    • My personal story—from designing prom dresses at night to getting into FIT at 26
    • How to create a brand identity that attracts your ideal clients and repels everyone else

BEYOND THE HEMLINE PACKAGE

SELF-PACED

What you will get from this package:

  • 18 detailed video lessons across 6 modules

  •  6 downloadable templates & tools

  •  Lifetime access to all course materials

  •  All future course updates included

  •  Beyond the Hemlines Book

Enroll Now →

VIP EXPERIENCE

What you will get from this package
  • 18 detailed video lessons across 6 modules
  •  6 downloadable templates & tools
  •  Lifetime access to all course materials
  •  All future course updates included
  •  Beyond the Hemlines Book
  • 6 live group coaching calls (2/month for 3 months)
  • Bonus 90-minute implementation workshop
  • Hot seat brand/business reviews during calls
  • Priority access to behind-the-scenes content
Enroll Now →

The Beyond The Hemlines Method

 Discover the exact framework I used to build a sustainable fashion business over 15 years from working a government job to working at night creating a recognized brand.

 

NICE TO MEET YOU

I'm Jody Davis

I'm the founder, designer, and CEO of Jody Davis Designs a private-label luxury fashion brand that I've designed and built over the past 15+ years.
My journey started at the Fashion Institute of Technology in New York, where I built my design foundation. After graduating, I worked at Neiman Marcus, immersing myself in the world of luxury retail. It was there I realized I wanted to build something meaningful, a brand built on exceptional quality over mass production, and timeless elegance over fast fashion and fleeting trends.

For over 30 years, I've designed with one guiding principle: Fit. Fashion. Function. I create investment pieces that my clients wear for 10-15 years and counting. When clients tell me they're still wearing pieces I designed a decade ago, it validates the commitment I have to superior design and the premium fabrics I source for every collection.
But building a sustainable fashion business takes more than design talent. It requires mastering pricing, production, marketing, resilience, and building systems that actually work.
Beyond the Hemlines is everything I've learned the hard way about building a profitable, purposeful fashion business. This isn't theory. This is 30+ years of real-world experience condensed into a proven roadmap.
This course will equip you with the strategies, tools, and insider knowledge to build a fashion business that stands the test of time.
Let's get started.

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