BEYOND THE HEMLINES
Learn professional fashion design skills at your own pace
Flexible payment options available
How to Go From Creative Instinct to Strategic Brand Building
The program is built for designers who can see the brand in their head but need a practical path for building and positioning your brand, developing products that sell, pricing confidently, managing production, marketing with strategy, and creating sustainable growth.
Before
- Unclear positioning
- Weak or inconsistent pricing
- Production confusion
- Marketing without rhythm
After
- A clear brand point of view
- Practical production decisions
- Profitable pricing logic
- Audience growth with intention
THE CURRICULUM
WHAT THIS COURSEΒ OFFERS
Β Six focused modules | One clear progression.
MODULE 1: FINDING YOUR WHY
Discover the foundation of every successful fashion business your unique story, purpose, and values. Learn how to use your "why" as your compass when challenges arise
MODULE 2: BUILDING YOUR CREATIVE IDENTITY
Stand out in a crowded market by defining your unique brand identity. Learn how to position yourself distinctively and align your personal and business goals
MODULE 3: TURNING IDEAS INTO REALITY
Transform your creative vision into actual products. Master the production process from concept to finished garment, including sourcing and manufacturing partnerships.
MODULE 4: THE BUSINESS OF FASHION
Master the financial fundamentals that design schools don't teach. Learn profitable pricing strategies, financial management, and how to run efficient operations
MODULE 5: BUILDING YOUR AUDIENCE
Attract and nurture your ideal clients authentically. Learn marketing strategies that feel genuine and build lasting client relationships without selling out.
MODULE 6: SUSTAINING AND GROWING
Build long-term resilience and expand your business strategically. Learn how to navigate challenges, diversify revenue streams, and create a lasting legacy
Build YourΒ
FASHION BRAND
Beyond The Hemlines is more than a fashion design courseβit's a business blueprint for turning your creative vision into a profitable brand.
Over 6 modules and 21 video lessons, you'll learn the exact framework that built Jody Davis Designs. You'll master professional design skills, develop a distinctive brand identity, understand production and pricing, build your audience, and create sustainable growth.
This isn't theory. It's the real-world business strategy behind 30 years in fashion, distilled into actionable steps you can implement immediately. Whether you're a designer with big dreams or an entrepreneur ready to launch, Beyond The Hemlines gives you the clarity, confidence, and tools to build a luxury brand that reflects who you are.
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PROGRAMME OVERVIEW
A self-paced path designed for real fashion businesses.
BEYOND THE HEMLINES is for designers who want more than isolated lessons.Β It integrates design, operations, and business strategy so you can build your brand with clarity and confidence."
Built for designers who want a business, not just a course library.
Practical tools
Templates, worksheets, calculators and implementation guides that support positioning, pricing, production and sustainable business growth.
Fashion-Specific Guidance
Learn from a curriculum created specifically for fashion brands, covering garment sourcing, production, customer experience, and creative positioning.
Clear Next Steps
A structured roadmap with coaching, accountability, practical feedback, and step-by-step implementation so you always know what comes next.
Introductory Pricing (Aug 26 β Sept 9)
(Limited-Time Founding Offer)
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Be Part of the Founding Class
Join the first group of designers to go through Beyond The Hemlines and help shape the future of fashion entrepreneurship education.
Founding Member Benefits:
β Lowest price ever β Save $300β$500 (prices increase after September 9)
β Founding Member badge β Official recognition as an early supporter
β First access to all future updates, bonus content, and course improvements
β Shape the community β Your feedback and success stories matter
β Lock in unlimited access at the founding rate
Founding Member Pricing (Ends September 9)
Self-Paced: $1,697 or 3 payments of $622
VIP: $2,497 or 3 payments of $916
Regular Pricing (From September 10)
Self-Paced: $1,997 or 3 payments of $732
VIP: $2,997 or 3 payments of $1,099
Questions
Before you choose.
The page should answer the practical questions that matter before someone invests in a premium programme.
